Do you know no matter solution any expert proffers, most entrepreneurs will still continue to struggle? Do you also know even if every African business owner is given up to 1 billion as loan, many may still pack up?

This fact remains true because the real biting problems are not what loan facilities and power supply alone can solve. The 5 plagues are: 1) Low sales, 2) Under-performances, 3) Poor conversion of promotional campaigns, 4) Sagging or slumping sales and 5) Choking competition.

While these 5 malaises are poisonous, however, their hidden origin can be traced to one 'devil' which is that "Business owners lack intimate understanding of their customers buying emotions."

I knew this fact based on the many years of hard core experience in assisting entrepreneurs improve sales, boost profits and earn more revenues with stellar strategies.

Therefore, the Nigerian and African business owners, always have need for proven growth strategies, especially how to effectively increase sales, generate profits and enjoy steady growth.

In the same vein, I know too well that most business owners require solid ideas to get more customers, retain existing ones and almost lack genuine strategies to influence customer to repeat patronage consistently.

The Problems of Business Marketing Experts In Nigeria / Africa
Unfortunately, most business experts based in Africa are deficient in the right expertise and knowledge to adequately assist business owners achieves their desired success. Instead, they often sing funeral dirges after power outage, bad roads, lack of facility and all that familiar stuff.

Yes, these facilities are extremely vital to the success of any enterprise. However, the truth is that, even if you have complete access to them, failure cannot be avoided unless you are empowered with key knowledge to control his market and bring in regular sales and profits.

Building Business In The 21st Century
You see, business in the 21st century has clearly evolved beyond the understanding of most business and economic pundits who are merely pontificating ideas that are archaic, complicated, unproven and sometimes, totally useless.

In this wake, the worst hit sector is the Small Business, because an average small business owner cannot grow on mere theories, instead he needs steady sales, sometimes fast sales coming in if he must remain in business and grow.

For example, I remember a woman few years ago, who spent lots of money to set up a sophisticated business only to be confronted with poor sales and was almost heartbroken.

She invited us to assist her, and we did. Just applying two or three strategies we shared with her, the following morning, she was confronted with hordes of new customers waiting to patronize her business.

The funny reality is that those customers came from her neighborhood - the same people who hitherto did not notice her business.

Therefore, my candid advice is that, YOU - the entrepreneur must discard mere theories and concentrate on how to overcome those 5 big problems to improve your business. And remember; always have a full-time focus on your customers.